Podcast about food waste featuring CIP project
How do we talk about food waste? That is one of the research objects of the project ”Fighting food waste - navigating values, choices and habits”. On behalf of the research group, Janus Mortensen shared some of the results from the project with his fellow podcast participants when he visited the podcast “ESG-panelet: Madspild i overflodens tid – kan vi ændre kulturen?” (translation: the ESG-panel: Food waste in the age of abundance – can we change the norm?) on 10 March 2026.
During the episode, the panelists interact with host and journalist Søren Vejby guided by questions such as why knowledge doesn’t necessarily change behaviour, why competences and practical experience play a crucial part and why technology cannot solve the food waste issue alone.
Janus contributes to the conversation by laying out the project’s knowledge of the historical evolution of 'food waste’ as portrayed in Danish media and how technology is often presented as the ultimate solution to food waste. He also shares what motivations the general consumer reports as most important to them when limiting food waste, and how these motivations aren’t always considered in consumer market communication.
You can listen to the interesting debate about food waste (in Danish) by watching the vodcast version below or listening to the podcast on the ESG-panel website here.
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“Figting food waste – navigating values, choices and habits” is a collaboration between CIP (Janus Mortensen, Camilla Falk Rønne Nissen, Alberte Ritchie Green, Sofie E. A. Søndergaard), Department of English, Germanic and Romance Studies (Kamilla Kraft), Department of Food and Resource Economics (Jørgen Dejgård Jensen og Clara Garcia Bouyssou) and Department of Law (Karin Schwarz Revsbeck Rasmussen).
The project also includes practice partners from The Danish Consumer Council (Camilla Udsen, Maja Effersøe Kahn, Marie Dehn Holgersen), The Danish Food Bank (Henrik Olsen), Stop Food Waste Locally (Rasmus Erichsen, Thomas Odborg) and Salling Group (Hanne Stendys).
The project is funded by the Velux foundation.
